{"id":118,"date":"2020-03-13T12:52:51","date_gmt":"2020-03-13T12:52:51","guid":{"rendered":"https:\/\/brisk.uicore.co\/original\/?post_type=portfolio&p=118"},"modified":"2020-09-03T12:48:00","modified_gmt":"2020-09-03T12:48:00","slug":"the-professional-theft","status":"publish","type":"portfolio","link":"https:\/\/brisk.uicore.co\/original\/portfolio\/the-professional-theft\/","title":{"rendered":"The Professional Theft"},"content":{"rendered":"\t\t
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Creative Brief<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Basic structure and wireframing for a visual system inspired by the community<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We started the projects with a simple WordPress theme but after our first growth spurt and a successful crowdfunding campaign<\/strong>, we updated and refined our brand, created a biannual print magazine and built a custom WordPress site, focussed on long reads.<\/p>

With over 65% mobile users, we strived to create an optimized mobile reading experience with clear and crisp typography.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Task<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We were asked to work out a new structure and to provide the necessary designs.<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Strategy<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Brand Strategy, UX Strategy<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Design<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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UI\/UX Design, Art Direction<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Client<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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UiCore<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tLaunch Project<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Creative Brief Basic structure and wireframing for a visual system inspired by the community We started the projects with a simple WordPress […]<\/p>\n","protected":false},"author":1,"featured_media":612,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"portfolio_category":[3],"class_list":["post-118","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-urban"],"_links":{"self":[{"href":"https:\/\/brisk.uicore.co\/original\/wp-json\/wp\/v2\/portfolio\/118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brisk.uicore.co\/original\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/brisk.uicore.co\/original\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/brisk.uicore.co\/original\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brisk.uicore.co\/original\/wp-json\/wp\/v2\/comments?post=118"}],"version-history":[{"count":0,"href":"https:\/\/brisk.uicore.co\/original\/wp-json\/wp\/v2\/portfolio\/118\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brisk.uicore.co\/original\/wp-json\/wp\/v2\/media\/612"}],"wp:attachment":[{"href":"https:\/\/brisk.uicore.co\/original\/wp-json\/wp\/v2\/media?parent=118"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/brisk.uicore.co\/original\/wp-json\/wp\/v2\/portfolio_category?post=118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}